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The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
When choosing a logo design for your band, stage moniker or company name, be mindful of meaning, size, font, colors and artistic value as this will potentially represent you for years to come. Put some thought in to it. Think about how the logo will look on t-shirts, flyers, cd artwork, billboards and other various uses. The goal is to create an identifiable brand, that says who you are and what you stand for. Your logo brand will potentially translate into sales through advertising placements, product integration and merchandising. Read more about brand logos here.