ON POINT ENTERTAINMENT, LLC

MIDWEST-BASED COMPANY IS PAYING IT FORWARD WITH A NEW BUSINESS MODEL; UNLEASHES THEIR ANCHOR ARTIST: COLD-HEARTED

On Point Entertainment is in position and ready to market its new business model to independent, unsigned or established talent in the Midwest region.Indianapolis, Indiana – On Point Entertainment has been instrumental in helping several Midwest-based independent artists take control of their careers.   Offering a vast array of services in an ala carte format, the company has partnered with Infinite Resources to provide clients with services ranging from Digital Distribution to Promotions to Project/Budget Consulting.  They have also partnered with Bout Our Business Music Group (ASCAP) to perform Publishing administration services for their clients. On Point Entertainment, LLC is paying it forward with this new business model designed to help unsigned artists make a bigger impact in the music industry.  Hailing from the Midwest region, the full-service entertainment company is confident that their business model is full-proof and credits the model for their ability to recruit and develop their anchor artist/songwriter: COLD-HEARTED.

Currently, the label is representing one of the “coldest game-spittin’ dames” in the music industry today: COLD-HEARTED.   She is the franchise artist for On Point Entertainment and has quickly demanded attention and respect with her first single release “I’M ON POINT”.  The single achieved national recognition for On Point Entertainment and COLD-HEARTED and gave the company what it needed to go full throttle with the promotion and marketing of this “New Breed of Femcee”.   In addition, COLD-HEARTED personifies the On Point Entertainment philosophy “90% Business, 10% Show” and therefore has served as a catalyst for the label to recruit new clients. 

COLD-HEARTED has all the necessary components females need to compete in this male-dominated industry.  On Point Entertainment signed COLD-HEARTED in 2007 and has been building the foundation and testing the market’s perception of this “upfront, keep it real femcee” that’s all about her business and lyrically talented.  “All she needed was the guidance, direction and commitment of a label that believes in her and is willing to put the resources behind her”, says VP of A/R, Sylvia Wilson. 

On Point Entertainment has already released two successful projects: THE PRODUCT-UNIFIED HUSTLE VOLUME 1, a compilation of several Indianapolis artists, and a mix tape with DJ Bnasty “THE BLENDMASTER” entitled “THA STREETS DON’T LIE”.  Both projects sold thousands of units underground and helped the label secure its position as a true contender on a national level & respectfully represented the “Midwest Region’s Musical  Sound”.  

On Point Entertainment, LLC is a full service entertainment clearinghouse headquartered in Indianapolis, Indiana.   The mission of On Point Entertainment is “to build a global enterprise that provides lucrative opportunities to the clients we serve in the entertainment industry.”